Leen and Bertus started learning mens haircutting when they were just fourteen years old. With their love of classic barbering and the influence of Rock n Roll, Kustom Kulture and its subcultures, it was inevitable that one day they would open Schorem Haarsnijder en Barbier (aka The Scumbag Barbers), an old school men-only barbershop in the heart of the working class city of Rotterdam, Holland. Since its opening, Schorem has been frequented by greasers, rockers, bikers, psychobillys, ruffians and other fine gentleman scumbags from every echelon of society. So when they couldn’t find the right pomades worthy of their exacting standards, they went and formulated their own – and Reuzel was born. Reuzel is actually the Dutch word for lard, and as old school barbers it’s a wink to the past when pomades were made from animal fats and fragranced with apples. (The word pomade actually comes from the french word pomme, meaning apple).