Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons. 

More than two decades later, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, their roots are firmly planted in their beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.


Innovative permanent cream-based colouring system using Vibrachrom™ technology that is unprecedented in the cosmetics world, giving hair intense conditioning power and extraordinarily shiny, long-lasting colour, by penetrating more evenly into the hair structure. Flexible, easy-to-use system with low ammonia smell ideal for covering white hair, reflect changing, darkening or lightening up to three levels. PPD and Parabens free.


Ammonia free colour cream enriched with carotenoids and melanin for a strong anti-oxidant action that is able to cover perfectly white hair, to lighten up to three levels to darken and to change the reflex.


Gel formula, without ammonia, formulated with ingredients up to 95% of natural origin. Simple and fast to use, does not require an activator. Immediately colours hair. Intensifies the natural hair colour and emphasizes cosmetic hair colour. Tones highlights and can be used to camouflage white hair and obtains intense creative reflects on bleached hair. It represents the first approach to colour for natural hair. All the nuances of Finest Pigments can be used pure to obtain intense reflects or mixed together or mixed with the Gloss.


Davines L’Art Decolor is a suitable and complete system to create streaks, decolourings and total or partial colour stripping, on all hair types. It’s also a versatile, innovative and quick system which has the great advantage of being able to lighten and tone in a single operation. Davines L’Art Decolor system includes differentiated products for different hair types: a decolouring powder, a decolouring paste and three toners (Blue, Violet and Brown). 


Davines’ new premium bleaching system, formulated to respect and protect hair during any lightening technique, offering a comfortable and
delicate service to the final client.  The Century of Light consists of three products: PROGRESS –  multipurpose bleaching powder for partial or total lightening techniques, LIBERTY –  lightening powder for free hand techniques and TOLERANCE –  ammonia free lightening oil. 
It is versatile and extremely easy to use, able to offer colourists: partial or total lightening services, free hand techniques and on scalp applications.


Davines Alchemic system is a line of 12 products (6 Shampoo and 6 Conditioner) devised at Davines’ research laboratories in Parma, Italy. These formulas were created exclusively for coloured hair (cosmetically or natural). The pigments deposit on the hair shaft, maintaining the intensity of the reflects between colour services. These products can illuminate and accentuate natural colour, enriching the hair with beautiful shades while providing internal strength, protection and shine.


Each family in Davines Essential Haircare line contains a specific characteristic and function: nourishment, hydration, volume, shine, protecting, elasticity, smoothness and daily care. All products are enriched with an active ingredient sourced from slow food presidia farms in Italy to contribute to the biodiversity of Davines planet. 


The Circle Chronicles, a scalp and hair line of masks designed to keep up with your rhythm and your needs. Five new masks, different in fragrance and colour, with a common denominator: an immediate cosmetic performance. Formulated in Davines laboratories with high percentages of natural origin ingredients, such as clays, charcoal and vegetable oils, they have a special character and original packaging, extremely convenient for travelling, the gym or a weekend in the country. 


Naturaltech is a complete program of innovative solutions that target hair and scalp problems while bridging sustainable beauty practices with cutting edge technology. The Davines NaturalTech range is free of parabens and surfactants and is enriched with Phytoceuticals for anti-oxidant, anti-inflammatory and anti-radical actions, along with the use of essential oils for unique scents. With NaturalTech, Davines has created a perfect synergy between nature and technology, combining only the best carefully selected raw materials with the most advanced science and research.


Expertly formulated to be used on face, hair and body. Each product performs its function impeccably; cleansing, moisturising, protecting and nourishing the skin and hair in the best possible way and giving an intimate sense of delight and well-being.


OI is suitable for all hair types, and the properties of the products are linked to Roucou Oil, originally from the Amazon. The oil extracted from Roucou is rich in Beta-carotene which helps restructure the hair and promotes hair growth. It significantly lowers cellular damage due to UV rays, prevents ageing, and is rich in trace elements and ellagic acid, known to be a powerful neutralizer of free radicals. This is joined by a selection of special ingredients in a formula that is ideal for obtaining results that are immediate, and can be enhanced by using with other OI specialties.  


Liquid Spell Reinforcing Bodifying Fluid is dedicated to sensitised or fine hair. It’s a changing texture product able to give texture and body to the hair. It restores the slightly damaged hair giving softness, shine and tone. It has been developed to give vitality and to reinforce slightly sensitized, damaged and fine hair. It’s able to recreate a full and compact external structure.


For Davines, styling is an art that allows stylists to give shape to their creative expression and make the most of their customers’ personality. Staying true to this philosophy, Davines is pleased to present more inside.

These products are honest tools that tell their own story through their characteristics and capabilities, whisper thoughts inspired by their function, elevated to humble and discreet advice, which can be applied to everyday life.


Heat protection, shorter drying times and anti-humidity are the necessary elements of products aimed at ensuring perfectly blow-dried hair and are the key features of Your Hair Assistant. All products contain an exclusive composition that guarantee top performance, resulting from the combination of the expertise of Angelo Seminara the Davines Artistic Director and the advanced formulas of the Davines Research Laboratories.

All products in the line are sulphate and paraben free in Zero Impact packaging, intended to be used like a regimen: each product prepares the hair to receive the application of the next product, thus intensifying the result.


Much of the beauty industry is dedicated to sun protection for the skin but preventative measures for hair are frequently dismissed. Hair is equally important and sun exposure can cause long term damage to hair without becoming apparent until it’s too late. Protect your hair from uv rays with the Davines SU line of remedies.